Chill by Netflix

A personal care brand extension for Netflix’s sultry side.

Category: Packaging
Instructors: Andrew Gibbs, Jessica Deseo
Year: 2017

Netflix & Chill?

In 2015, “Netflix and chill” had blown up the internet. So when tasked with creating a brand extension in the category of personal care, the answer was obvious. Chill By Netflix is the product line/ad campaign Netflix never knew they needed.

Design Notes

The shape of the packaging references the curve of the logo and is ergonomically designed. Each item features unique illustrated quotes pulled from Netflix original programs related to sex and dating. The full set comes in a single-color printed corrugated mailer, with illustrated quotes celebrating the tongue-in-cheek humor of the brand.